Universal Colours at VIA Atelier

18/19 Stable Street, Coal Drops Yard, London, N1C 4AB

Designed and run by cyclists, for cyclists, VIA is a gallery-style concept store and showroom in the heart of London. Housed in a beautifully restored grain store, you can explore an eclectic mix of some of the world’s best cycling brands under one roof whilst enjoying fresh coffee and pastries. 

Now available to browse, try on and purchase at VIA is our Autumn Winter collection featuring the latest garments and accessories to see you through any type of weather.

Custom-made for VIA, our unique and modular collection display is made up of Auer Euro Crates. These crates are widely used in warehouse environments due to their impressive combination of inimitable construction, simple design and great stability alongside their ability to be recycled. Their robustness and high-quality materials make them particularly durable and reusable. Colour fluctuations are unavoidable due to the nature of raw materials used. The display was created by Kate Vickery (display design), William Lyall (creative design) and the team at Works And Works Again (display build).

We documented the journey of the crates from our warehouse to the VIA shop floor as they were transported by e-cargo bike through the streets of London.

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Celebrating the launch of our new Volume 6 collection, we gathered with friends and colleagues in an informal setting. Keep an eye on our social media channels for upcoming community events and rides.